Famous Entrepreneurs Information

Long Beach, California
www.longbeachmagazine.com
Founded: 2004 at Age: 24

A.J. Yager, 24, always wanted to be in the magazines business. His earlier entrepreneurial ventures were a bit of a detour -- a computer business and book publishing.

But then he fell in love with the city of Long Beach two years ago and found a way to combine his two passions. "This was a case of the right person, right place, right time," he says of Long Beach Magazine's genesis.

The fifth-largest city in the state, Long Beach had no dedicated magazine. "I saw it was a growing market, and the research indicated that a magazine made sense," he says.

His goal: to be in 12 beach cities by the end of 2007.

Lesson learned:

"The power of positive partnership. I'd always been a solo entrepreneur before, and now I have two partners. We all get so much from each other."

Labels: a.j.yager, califonia, famous entrepreneurs, long beach magazine