Famous Entrepreneurs Information

A Mexican native educated at the University of Pennsylvania, Portnoy left a job as a business analyst with Deloitte Consulting to launch BuenaChamba.com, also known as LatinoHire.com.

The site aims to advertise jobs in predominantly Hispanic neighborhoods in New York and New Jersey.

The young entrepreneur also publishes a weekly newspaper with the ads and circulates it to churches and community centers.

"As with all businesses that cater to a niche demographic, you have to take into account some limitations, and one of the more pronounced ones is a lack of Internet access, so the Web site feeds into the publication," says Portnoy.

Job ads submitted to the site in English can be automatically translated into Spanish. Only four months old, the venture is averaging 500 to 1,500 unique visitors per day, 50 calls per job advertised, and a circulation of 30,000 for the printed version.

Lesson learned:

"If the basic concept of your business is to help people, the business will succeed."

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