Friday, November 20, 2009

Secrets Of The Self-Made 2009

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Business tips are a penny a dozen. A billionaire's playbook for success: priceless.

We asked eight of the wealthiest self-made members of the Forbes list of the 400 richest Americans to weigh in on 22 topics, from universal health care to the right amount of vacation. These guys have horrendous schedules and a lot on their minds, but for the most part, they were willing to share.

One lesson is clear: If you want to make serious cake, start a business. Of the 400 titans on our list, 274 are self-made--up from 270 last year. Six of the top 10 spots on the Forbes 400 belong to entrepreneurs (as opposed to those born into wealth). Their combined net worth: $166.5 billion.

To be sure, some of their wallets lost weight in the Great Recession: Five of our eight moguls shed a combined $2.65 billion in the last 12 months, while only two increased their net worth. In 2008, you needed a cool $1.3 billion to crack the Forbes 400. This year, $950 million sufficed.

Our tycoons told us who helped them most in getting where there are today (fathers played big roles), the biggest business blunders they ever made (such as buying a yacht and "investing with the wrong people") and one valuable piece of advice for first-time entrepreneurs (hint: be prepared for rejection).

John Paul DeJoria was one of the few who came out rosier in the recession. The Austin, Texas, entrepreneur saw his net worth jump 12%, to $4 billion, helped in part by a 10% surge in sales at his PatrĂ³n tequila unit. (DeJoria also owns the Paul Mitchell line of hair care products.) When asked if money still motivates him, DeJoria says: "Yes, I can do more things with it to create more jobs and lend a helping hand. It goes back to the saying of give a man a fish, and you have fed him for today. Teach a man to fish, and you have fed him for a lifetime."

Views were mixed on health care reform, specifically as to whether the government should implement a public option to cover all Americans. Pharmaceutical magnate R.J. Kirk predicts the public option will prevail, though he believes the government should support universal health care "no more than it should offer universal food, universal housing, universal transportation or any other communistic provisioning," he says. "The history of private enterprise and state enterprise convincingly demonstrates the folly of such state run initiatives."

While the eight entrepreneurs made their fortunes in a variety of industries, five worry that government regulations are the greatest threat to their industries. The ever-animated Donald Trump pointed to a more pernicious bogeyman: fear. "People sometimes don't realize that real estate runs in cycles," he says. "That's normal." Leon Charney, another real estate titan, fears "a shut down of lending by banks" may continue to hobble the economy.

Steven Schonfeld, newcomer to the Forbes 400, amassed his $1 billion fortune investing his own money in the capital markets. Schonfeld, along with leveraged buyout king Wilbur Ross and DeJoria, believes the stock market is in a sucker's rally. Trump and Kirk think there's a reasonable chance that's true, while grocery-chain giant John Catsimatidis and Charney think the market is fairly valued.

Dow 10,000 may still have to wait awhile.

John Paul DeJoria

Will/should the U.S. have universal health care?

Yes, everyone deserves to have national health care in a great nation such as ours. We just need to find ways to do it and not be overtaxed.

Are we in a sucker's rally?

I believe that the present stock market is a little overvalued for today's economy. If you look one year ahead, it may be a good time to buy.

At this point, does money still motivate you?

Yes, I can do more things with it to create more jobs and opportunities as well as lend a helping hand. It goes back to the saying of give a man a fish, and you have fed him for today. Teach a man to fish, and you have fed him for a lifetime.

Donald Trump

What's the last book or article you read that you'd recommend to other entrepreneurs?

Edward de Bono's Six Thinking Hats thoroughly covers the process of thinking, and it's a way to avoid blind spots if you are thinking alone. He coined the expression "lateral thinking," and this book provides a comprehensive approach to using your brain in an efficient and effective way.

What's the biggest threat to your industry?

Fear. People sometimes don't realize that real estate runs in cycles. That's normal.

What's the biggest business blunder you've ever made, and what did you learn from it?

Buying a yacht. It was an investment I couldn't wait to get rid of.

William "Tex" Moncrief Jr.

What one job should every person have to do at least once in their life?

It wouldn't hurt for everyone to spend a year in the military.

Finish this sentence: The United States' role as the leader of the free world depends upon ...

Getting some real statesmen instead of politicians.

Describe your life in five words.

It couldn't have been better.

John Catsimatidis

What's the biggest business blunder you've ever made and what did you learn from it?

Going into the airline business. A common joke in the industry is if you want to get to $10M you start with $100M, and you'll get to $10M real quick.

You have $100 million to spend in real estate, what do you buy and where?

Inner-city NYC and oceanfront.

How much vacation time do you take each year?

All available school holidays when I can spend time with my kids

R.J. Kirk

What one job should every person have to do at least once in their life?

Sell. Ideally, the experience would be on a sales floor and in a job working on pure commission, in competition with others who have that same job.

What 21st-century invention (discovered or not) has the greatest potential to change our lives?

One area that is likely to give rise to a great number of innovations is what I am calling the Second Age of Biotech. For its first 30 years, biotech focused on the transcribed portion of the genome (genes) because of the obvious utility of their expression by-products (proteins). Increasingly, however, we are going to see biotech focus on the other, more interesting parts of the genome, which relate principally to its regulatory motifs. As our understanding of these essential logic controllers becomes more comprehensive (we are only scratching the surface today), we should be able to introduce an increasing amount of conditionality and "tightness of activity" to our customized production cells and to human therapeutics, thus spawning revolutionary changes in materials science, agriculture and health care.

Describe your life in five words.

I decided to be happy.

by Melanie Lindner, Forbes.com

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Wednesday, May 20, 2009

Trump on Trump: Testimony Offers Glimpse of How He Values His Empire

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Worth Rises, Falls 'With Markets and Attitudes And With Feelings, Even My Own Feeling'

It's one of the great mysteries of the business world: How much is Donald Trump really worth?

The world famous real-estate developer and television personality has consistently said it's in the billions.

A 2005 book citing anonymous sources said it was between $150 million and $250 million. Mr. Trump sued the writer for defamation. He alleged damage to his reputation that caused him to lose out on future deals in locales from Philadelphia to Kiev.

A hearing in that case will take place Monday in a state court in Camden, N.J. As part of the proceedings, the Donald, as he's known to fans and detractors alike, has provided under oath the secrets to how he values his wealth and treasure.

In one case, he says, he does "mental projections."

"My net worth fluctuates, and it goes up and down with markets and with attitudes and with feelings, even my own feeling," he told lawyers in the December 2007 deposition.

The deposition, marked "Confidential," comes to light at a time when some of Mr. Trump's projects, including several condominium developments that bear his name, are struggling. Among the problems are anemic sales, lawsuits, sharp declines in value and troubles with creditors.

In a telephone interview Sunday, Mr. Trump disputed that these are tough times for him. "We have a lot of cash right now. We're starting to buy things," he said while taking a break from playing golf at a Trump course in Bedminster, N.J. He said he stood by the statements he made in the deposition.

In the deposition, given to lawyers representing the book's author, Timothy O'Brien, and its publisher, a unit of French-based Lagardere SCA, Mr. Trump described his public persona. "I'm not different from a politician running for office," he said.

In the deposition, Mr. Trump said that his 2007 estimate of his net worth -- over $4 billion -- is "a very conservative number, in my opinion." He also said $6 billion is a good number, counting his brand value. (In the interview Sunday, he said he was worth $5 billion, not counting brand value.)

Mr. Trump was asked whether he has ever exaggerated in statements about his properties. "I think everybody does," he said in the deposition. "Who wouldn't?"

A follow-up question: Does that mean he inflates the value of his properties in general, nonfinancial public statements? "Not beyond reason," he said in the testimony.

The deposition reveals he told his bankers and New Jersey casino authorities in 2004 and 2005 that he was worth approximately $3.6 billion. In 2005, Deutsche Bank evaluated his net worth as part of underwriting a $640 million construction loan it made to Mr. Trump's Chicago condo and hotel project. The bank said his worth was $788 million, according to information presented by the author's lawyers present during Mr. Trump's deposition.

In his testimony, Mr. Trump discounted that and other low-ball evaluations as "ridiculous." And he noted, "They [Deutsche Bank] still come up with numbers that are many times" what the book's author, Mr. O'Brien, reported. In his interview Sunday, he said Deutsche Bank looked at some of his assets, not all of them, and didn't do independent appraisals. A Deutsche Bank spokesman couldn't be reached.

Mr. Trump said Sunday that Mr. O'Brien, author of "TrumpNation: The Art of Being the Donald," will "wish he never heard of that God damn book" and predicted that "the publishing company will pay me hundreds of millions of dollars" as a result of the suit.

Mr. O'Brien, who is an editor at the New York Times, declined to comment through his attorney, citing the ongoing litigation.

In the deposition, Mr. Trump discussed how he determined the value of a residential development on old rail yards on Manhattan's west side. According to the deposition, when a newsletter reporter writing about the project's 2005 sale for $1.8 billion said Mr. Trump had a "small interest," Mr. Trump wrote him a note. "You're a real loser. Thanks for the nice story. Is 50% small?"

But Mr. Trump had a 30% limited-partnership interest in the project, according to legal documents. A group of Hong Kong investors were the owners. Asked about this during the deposition, Mr. Trump explained that, in his eyes, he owned half because he gets paid fees for managing the buildings and because he didn't have to put up cash in the deal.

"In my own mind I've always felt that," he said. "That 30% is equated to 50%," he said. In his interview Sunday, Mr. Trump said he had owned the equivalent of "more than 50%."

Mr. Trump often licenses his name to other developers in return for a fee or a cut of the sales. During the deposition, Mr. O'Brien's lawyer, Andrew Ceresney, noted that Mr. Trump had claimed publicly that he had a major ownership in one such project.

For example, in a November 2007 Wall Street Journal interview cited by Mr. Ceresney, Mr. Trump said he had sold out units at an eponymous condo-hotel project in Hawaii. "The building is largely owned by me," he said in the interview. But in the deposition, Mr. Ceresney produced the licensing agreement for the project. Mr. Trump wasn't a major equity holder in the project, it showed, a fact Mr. Trump didn't dispute.

"Because this is such a strong licensing agreement that I consider it to be a form of ownership," Mr. Trump said. "I'd rather have this than own the building," he said. Moments later he said: "I would say that it could be interpreted to be a form of ownership in the building."

In the deposition, Mr. Trump is asked about the Bedminster, N.J. golf course, which financial statements showed had a net loss of $4.6 million in 2005. Has he ever done a financial analysis of his investment there?

"Yes, I've done mental projections," he said, figuring he'd eventually make $120 million. He never put them down on paper. "You don't really have to," he said. Mr. Ceresney, asks: "Have you discounted in your mind for the risk that you won't sell [memberships] at the prices you are anticipating?"

"I think I will, but it's possible I won't. But I think I will," Mr. Trump said.

At one point during the deposition, Mr. Trump explained the importance of putting his projects in the best light possible. "Would you like me to say, oh, gee, the building is not doing well, blah, blah, blah, come by, the building -- nobody talks that way. Who would ever talk that way?"

Write to Alex Frangos at alex.frangos@wsj.com

www.wsj.com

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